Amazon Prime Day is here, and if you're anything like I used to be, your inbox, social media feeds, and Amazon app are probably reminding you about it every few minutes.

Funny enough, Prime Day usually happens in July, but this year it showed up a little earlier running from June 23 - 26.

Years ago, I would have on this sale like white on rice.

I'm a recovering Amazon shopper, a long ways from the days when my living room looked like an Amazon warehouse. Sales felt like opportunities I couldn't pass up.

What I've learned since then is that a sale isn't always a savings.

One of the biggest mistakes shoppers make during events like Prime Day is assuming every discount is a great deal. Sometimes prices are raised before the sale and then reduced back to their original price, making the discount look bigger than it really is.

In fact, my sister once spotted an item on sale that appeared to be heavily discounted. The problem? It was the same price she had seen before the sale started.

This is why I always encourage people to ask one simple question:

If the answer is yes and you've already planned for it, great.

If the answer is no, the discount may be doing more of the convincing than you are.

And if you've already made a purchase and you're feeling buyer's remorse, remember this:

You don't have to keep it.

Returning an item is not a failure. You're simply correcting a decision that no longer feels right for your budget or your priorities.

One thing that has helped me spend with much more confidence is using sinking funds.

Instead of relying on sales or impulse purchases, I set aside money ahead of time for the things I know I'll want. When the time comes to buy them, I can do it without debt, stress, or guilt because the money is already there.

​This week's YouTube video walks through exactly how sinking funds work and how to build them into your budget.

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Enjoy the sales if you decide to shop, but remember:

A good deal only saves you money if it was something you planned to buy in the first place.

Eager to see you thrive,

Prisca

P.S. I help women like you create a customized plan for your money that allows you to enjoy life now while saving for your future. Schedule a free call to learn how my coaching can help you.

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